Category Archives: Social media case studies

karen

Putting a face on the disease: recording a basic patient testimony video

by Robert Pleticha The power of patient stories to illustrate how to live with the disease is extremely powerful. When patients can read experiences similar to their own, and gain…

basic facebook

Creating a landing page on social media sites

by Robert Pleticha During some of our workshops, people have asked, “What is the minimum I can do on social media?” The answer is to at least create an account…

promoting

Stay focused

by Robert Pleticha People Liked your page, or Followed your account for a reason: they are interested in the disease your page seeks to support. Don’t overuse off topic posts,…

woman looking at Facebook in office

Adding photos to your posts

by Robert Pleticha Use photos, videos, memes, and infographics whenever possible to make your posts more engaging and share able. Just a headline and a link may not catch a…